Friday, June 26, 2009

Microsoft & the next generation

Many exciting things going on around Microsoft....
After a long Apple TV-advertising campaign (MAC vs PC) things seem to be changing.
Taking a look Microsoft's stock performance we see that it hit rock bottom early march like many other companies.
But what is happening now? Well after the yahoo deal fell through Microsoft introduced "bing" with a huge marketing campaign and lots of expensive TV-advertising. Bing is a direct competitor of google and other search engines. It tries to differentiate itself by claiming it will help you find what you are actually looking for rather than finding everything relating to the searched word.
Also windows started talking about its next operating system "Windows 7".

This can become a very interesting year for Microsoft. Apple will release its newest operating system in the fall and the quesiton becomes will Apple continue to increase market share or will Microsoft be able to change the trend.
Currently the Microsoft stock is traded $5 below its 1 year high, but that may change very soon....

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